Peer assessment

As a class each group sat down and watched each others music videos. we each had a single aspect to look at being either camera, mise en scene or editing depending on which group. Then everybody chipped in together with their comments and constructive criticism to help us understand from a media skills point of view,what was good, bad and could be improved.

We learnt that our strengths were the effects we used and the strong narrative or shots created. the most frequent point we could of improved on was the frequent use of same shots.

Media Showcase

For our audience feedback we had a media showcase to premiere all of the music videos and thrillers made by sixth form made by media study students. This helped us get an understanding of what the audience thought of our film and any criticisms or feedback they had towards it.

pictures and program provided by Liam Bowen and Jodie Philips

BH

Audience viewing habits

Today it is easy to access almost any music video,

The internet is one way to find the music videos you are searching for. the main websites for music videos are vevo, youtube and vimeo. Official music videos can also be found on the artists official website. It is now even easier to find the music video you want. you can either type in the video name or now you can filter it to specific needs for example :

YouTube filters music videos by genre making it easier to find what you are looking for. 

official music videos get the highest views, because they are promoted the most and offer the best quality videos.

There are also specific music channels like MTV, Kerrang on the TV  whch allows the viewer to watch videos related tot he genre of their choice, like Kerrang is rock and channels like AKA are rap orientated.


BH, TD

Audience theory

Examples of audience theories

Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.

Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.

Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.

Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.

Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.

Our target audience is mainly young people who enjoy listening to urban music, although our song is a remix of an Ed Sheeran song his fans may take an interest into this so also singer/songwriter fans will listen. 

My video will be using the hypodermic syringe theory as P-Money is releasing his anger and problems through music and through his lyrics so seeing this over and over could get people to either join in with him and use music to release their feelings or the video will motivate them to release anger and problems and maybe to stop holding grudges against others or to be more appreciative of what they have got.

I will not be making a video containing violence as lots of video do these days contain it and the desensitisation theory will come into effect here, meaning that as there is more and more violence in videos it will result in young people not thinking anything of it and it not being wrong.

GT

Audience Research analysis

From these survey results I can see that audiences watch music videos, primarily to listen to the song. the audience analysis shows that music videos are mainly watched through television or internet, probably the majority watch them through you tube on their tablets, phones or laptops.the audience prefers mass production videos, these results reinforce why official videos are so popular. the most important answer is if the audience prefers narrative of performance. A large number of music videos are a performance but the audience prefers to see narratives possibly because they're more interesting or the audience likes seeing their artist interact and act in videos. 

BH

Music Video Survey

Below is a link to a survey I have created to research what the audience loo for in music videos and their important personal preferences.
These questions are relevant to the Contemporary media landscape, and the production of our music video.


Click here to take the survey...

BH