Arctic Monkeys - AM Digipak analysis
The front cover is an eye-catching black background with a white oscilloscope pattern on the front instantly projecting a strong image of sound and noise with the oscilloscope theme. The oscilloscope is taken form the second single from the album 'Do I Wanna Know?' and it's video, which is a psychedelic and hypnotising animated video based around the ever moving oscilloscope. The waves and bars on the front of the cd cover gives an impression of loud music and constant smooth sounds. The waves meet in the middle to form the album title name, AM. It is a sort of hidden feature that the fan/customer will not instantly notice.
The CD inside the cover also conforms to the theme of the oscilloscope. Although it is often associated with sound it is still an original idea and theme the band have produced, and are committed to this theme throughout the album and it's artwork.
The theme and image of the oscilloscope and the idea of portraying sound on the front of the album helps when it comes to sales. The plain black and eye-catching oscilloscope waves stand out on shelves compared to other albums and their artwork. The image of this album is iconic and easier to spot on online or in shops.
BH
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