Examples of audience theories
Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.
Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.
Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.
Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.
Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.
Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.
Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.
Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.
Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.
Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.
Our target audience is mainly young people who enjoy listening to urban music, although our song is a remix of an Ed Sheeran song his fans may take an interest into this so also singer/songwriter fans will listen.
My video will be using the hypodermic syringe theory as P-Money is releasing his anger and problems through music and through his lyrics so seeing this over and over could get people to either join in with him and use music to release their feelings or the video will motivate them to release anger and problems and maybe to stop holding grudges against others or to be more appreciative of what they have got.
I will not be making a video containing violence as lots of video do these days contain it and the desensitisation theory will come into effect here, meaning that as there is more and more violence in videos it will result in young people not thinking anything of it and it not being wrong.
GT
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