Use somebody - Kings of Leon

the genre of Kings of Leon and the song/music video is rock, theres not really any sub genres unlike other songs which have a small range of sub genres. The audience for this music video is mainly universal because it doesn't apply to anyone in particular and isn't aimed at a specific audience. But if any audience the audience would be young people like teens or young adults which are generic audiences for this genre and music video type.                                                                         

The narrative of the video consists of the band on the road touring.  The live performance is inter cut with sped up scenes of the city, the roads and cars which mirrors their busy life style, but then at the same time we simultaneously see very slow shots of them sitting in a very expensive hotel room where they are doing nothing other than sitting around looking sorry for themselves. This is literally displaying how they feel at times amongst their amazing hi profile life style. They are just like anyone else who needs someone when they are lonely. The video portrays the glamorous appearance of the rockstar lifestyle but contrasts with their individual loneliness and exhaustion off the stage. The overall narrative is about loneliness and isolation of living the exhausting yet glamorous life of a rock-star.

The band in the video are represented as typical rock stars as they are shown with the model girlfriends, jump cuts of screaming fans and stadium arenas. their clothes and hair are that  of a typical rock iconic style, just casual jeans and long untended hair. 

The opening shot is a wide shot of a dark hotel room overlooking the city, with the band members sprawled over chairs  which sets the tone and gives the audience an understanding of the narrative. Then we see a montage of shots that gives the impression of traveling through bustling cities. Slow cross dissolve transitions from the lead singers close-up to sped-up shots of  headlights on a motorway place this lonely character inside the more fast paced action too. Fast paced editing keeps the audience engaged.

The Kings of Leon and been floating on the background of the music scene in the US since 2003, with a growing number of fans in the UK. but 2008 was the year they became global. Signed to Sony music the band won a Grammy award, and been nominated for NME aawards, Q awards, MTV awards and several others.

BH