Same Girl - Usher and R kelly

Audience

The target audience for this video is likely to be primarily male, who might identify with the 'issue' of being two- timed by a woman. And those who aspire to lead the life that R Kelly and Usher are portrayed to have in the video. Fans of each artist would be excited seeing the two in a duet rather than a feature.

Genre

There several key significant features. in the video of the R&B genre. Firstly the iconography of R&B such as the cigars, the 'bling', the fast cars, the fancy houses, the money and the attire such as baggy trousers, sunglasses, caps and hoodies. the language in the lyrics of the song and in the video is stereotypically African american street slang: 'Word', 'dawg', 'crib', 'homie', and 'yo'. Which are also stereotypical of the genre.

narrative
narrative begins with the equilibrium of establishing how busy their work schedules are (and how successful they are). The narrative then continues through a phone conversation between Usher and R Kelly. Where they both discuss a girl hey have both met and describe how much they like her. As the narrative progresses they discover that they were both describing the same girl. They both plan to trick her by meeting them both at a restaurant where they discover that the same girl is in fact twins.

Representation
The video and song has an unusual theme for R&B, where we see the idea of men being played/two timed and not women.Here we see the two artists discovering that they have been betrayed by an otherwise perfect girl. But instead of fighting about it like two dominant males would stereotypically do they use their friendship to get back at the girl.The representation of the R&B factor tends to be associated with extravagant displays of wealth and luxury, and this video is no exception, with jewellery, fast cars, big apartments and objectified women.

institutions
Collaborations between famous artists are always popular with record labels. record sales are boosted and the fame of the artist is also increased. And fans of both artists will purchase the track appealing to a wider varied audience. Both artists are signed with Jive records. And at the start of the video there is a clever promotion of R Kelly's Double tour, while on the phone Usher talks about his new fragrance release.

analysis
there are lots of different types of shots used to emphasise the idea that the song and video is a conversation through song. Firstly the split - screen shot with usher in close-up and R Kelly, medium shot, are leaning back slightly away from the camera. Both artists are dressed in white presenting the case that they are to be seen as innocent perhaps in the video, connoting the switch in roles from women being played by men to the other way around.


BH