this is taken from one of our first edits, there are some aspects of the final footage used, but there are some irrelevant shots, out of place shots or poorly taken shots. there is a shot of the Ed Sheeran character who was going to originally be in it but we changed it all to what it is now.
Sunday, 15 December 2013
First edit
this is taken from one of our first edits, there are some aspects of the final footage used, but there are some irrelevant shots, out of place shots or poorly taken shots. there is a shot of the Ed Sheeran character who was going to originally be in it but we changed it all to what it is now.
Thursday, 12 December 2013
Audience viewing habits
Today it is easy to access almost any music video,
The internet is one way to find the music videos you are searching for. the main websites for music videos are vevo, youtube and vimeo. Official music videos can also be found on the artists official website. It is now even easier to find the music video you want. you can either type in the video name or now you can filter it to specific needs for example :
YouTube filters music videos by genre making it easier to find what you are looking for.
official music videos get the highest views, because they are promoted the most and offer the best quality videos.
There are also specific music channels like MTV, Kerrang on the TV whch allows the viewer to watch videos related tot he genre of their choice, like Kerrang is rock and channels like AKA are rap orientated.
BH, TD
The internet is one way to find the music videos you are searching for. the main websites for music videos are vevo, youtube and vimeo. Official music videos can also be found on the artists official website. It is now even easier to find the music video you want. you can either type in the video name or now you can filter it to specific needs for example :
official music videos get the highest views, because they are promoted the most and offer the best quality videos.
There are also specific music channels like MTV, Kerrang on the TV whch allows the viewer to watch videos related tot he genre of their choice, like Kerrang is rock and channels like AKA are rap orientated.
BH, TD
Sunday, 8 December 2013
Lyrics Analysis
To decide what shots and narrative aspects to use us as a group sat down and analyzed the meanings of the lyrics and possible scenes and shots we could use for them.
Saturday, 7 December 2013
Storyboard
Our original storyboard involved a struggle between a boy and his family life but some of the ideas were to hard to do or some of it seemed depressing. The story board was used as a guideline as the video was further produced.
GT
Thursday, 5 December 2013
Costume
In the music video we have two actors, Karl and Ben. Karl will be miming P Moneys rap and Ben miming Ed Sheerans chorus. Karl chose to wear dark clothes, this is a convention of the urban genre along with the hat he is wearing with the word 'Dope' on it. This is a popular word in the urban vocabulary. I think this choice of costume represents the urban genre well and it will come across in the video very well.
Ben is wearing a blue coat and blue skinny jeans along with red trainers. This is a casual look as Ed Sheeran elaborates over many genres so he does not really have a specific style so the look Ben has chosen shows this well.
GT
Wednesday, 4 December 2013
Location shots
GT
Monday, 2 December 2013
Audience theory
Examples of audience theories
Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.
Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.
Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.
Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.
Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.
Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.
Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.
Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.
Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.
Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.
Our target audience is mainly young people who enjoy listening to urban music, although our song is a remix of an Ed Sheeran song his fans may take an interest into this so also singer/songwriter fans will listen.
My video will be using the hypodermic syringe theory as P-Money is releasing his anger and problems through music and through his lyrics so seeing this over and over could get people to either join in with him and use music to release their feelings or the video will motivate them to release anger and problems and maybe to stop holding grudges against others or to be more appreciative of what they have got.
I will not be making a video containing violence as lots of video do these days contain it and the desensitisation theory will come into effect here, meaning that as there is more and more violence in videos it will result in young people not thinking anything of it and it not being wrong.
GT
Wednesday, 27 November 2013
Artist and song research
P money was born on the 8th of april 1989 in south London. He is a grime/rap artist who has associated with acts such as Wiley and dot rotten. P money isn't a huge artist on the music scene but he has a large fan base and is well known in the rap and grime community.
Ed Sheeran (born 17 February 1991) is an English singer-songwriter. Raised in Suffolk, he moved to London in 2008 to pursue a musical career. In early 2011, Sheeran released a collaborations Project, which caught the attention of both Elton John and Jamie Foxx. He then signed to Asylum Records. His 2011 debut album, +, containing the singles "The A Team" and "Lego House", was certified quintuple platinum in the United Kingdom.
GT, BH
Monday, 11 November 2013
Genre conventions
The music video we will be creating, 'Lego House by Ed Sheeran ft P Money' is of the rap/hip hop genre, and this genre has a few solid conventions in it's videos.The main conventions of rap videos frequently involve money/wealth, expensive cars, guns and objectified females.
The objectification and sexualisation of females is a heavy theme. With the women appearing nothing more as back ground. Women are very rarely not in a rap video as the objectified female imply the rapper is wealthy, powerful and a 'bad attitude' being surrounded in women and womanising.
Money, fast cars and large houses are often shown to present their wealth, if they're not shown then their wealth is portrayed through other mise en scene objects such as guns and rich clothing.
Usuallly in rap/grime and hip hop vidoes the artist is shown as powerful by the low angle shots and perspective they're put in by the camera and editing. The artist usually raps at the camera looking down at the audience implying power and authority over the audience.
BH
Thursday, 7 November 2013
Record Label
A record label is a brand/trademakr oor company ascociated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos. THe record label conducts scouting and auditioning for new artists they can take in and offer contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.
- Major labels 1988–1999 (Big Six)
- Warner Music Group
- EMI
- Sony (known as CBS Records until January 1991 then known as Sony Music thereafter)
- BMG
- Universal Music Group
- PolyGram
BH
Sunday, 20 October 2013
Audience Research analysis
From these survey results I can see that audiences watch music videos, primarily to listen to the song. the audience analysis shows that music videos are mainly watched through television or internet, probably the majority watch them through you tube on their tablets, phones or laptops.the audience prefers mass production videos, these results reinforce why official videos are so popular. the most important answer is if the audience prefers narrative of performance. A large number of music videos are a performance but the audience prefers to see narratives possibly because they're more interesting or the audience likes seeing their artist interact and act in videos.
BH
Music Video Survey
Below is a link to a survey I have created to research what the audience loo for in music videos and their important personal preferences.
These questions are relevant to the Contemporary media landscape, and the production of our music video.
Click here to take the survey...
BH
These questions are relevant to the Contemporary media landscape, and the production of our music video.
Click here to take the survey...
BH
Friday, 18 October 2013
Development of the music video before queen - bohemian rhapsody
Queens bohemian rhapsody is seen as the most influential music video ever made, but saying it was the first music video is incorrect. There are many arguments to which was the first ever music video some argue that feature length films that include the songs count as music videos such as bill haley's rock around the clock and elvis Presleys jailhouse rock both in the 50's. Tracks used to have film clips played over them in the 50's 60's and early 70's then artists started recording videos specially for the track being them performing then eventually a narrative based video.
record labels requested artists before the release of videos such as bohemian rhapsody, to perform and create a short video to go with their song to help promote them better and to revolutionise the music industry to a new level.
BH
record labels requested artists before the release of videos such as bohemian rhapsody, to perform and create a short video to go with their song to help promote them better and to revolutionise the music industry to a new level.
BH
Thursday, 17 October 2013
Oasis - Rock 'n' roll star analysis
Oasis - Rock 'N' Roll Star
The Audience
for this video consists of a young audience as the rock n roll lifestyle
appeals mainly to young male adults and teenagers. It also appeals to young
females audiences as well according to the video which consists of a screaming
female audience.
The video
was of one of Oasis's first breakthrough singles so the video could represent
their quick leap into fame, wealth and stadium tours filled with jumping crowds
and screaming girls connoting the glamorous lifestyle of a rock star hence the
video/song title, Rock n roll star
BH
BH
Same Girl - Usher and R kelly
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The target audience for this video is likely to be primarily male, who might identify with the 'issue' of being two- timed by a woman. And those who aspire to lead the life that R Kelly and Usher are portrayed to have in the video. Fans of each artist would be excited seeing the two in a duet rather than a feature.
Genre
There several key significant features. in the video of the R&B genre. Firstly the iconography of R&B such as the cigars, the 'bling', the fast cars, the fancy houses, the money and the attire such as baggy trousers, sunglasses, caps and hoodies. the language in the lyrics of the song and in the video is stereotypically African american street slang: 'Word', 'dawg', 'crib', 'homie', and 'yo'. Which are also stereotypical of the genre.
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narrativenarrative begins with the equilibrium of establishing how busy their work schedules are (and how successful they are). The narrative then continues through a phone conversation between Usher and R Kelly. Where they both discuss a girl hey have both met and describe how much they like her. As the narrative progresses they discover that they were both describing the same girl. They both plan to trick her by meeting them both at a restaurant where they discover that the same girl is in fact twins.
Representation
The video and song has an unusual theme for R&B, where we see the idea of men being played/two timed and not women.Here we see the two artists discovering that they have been betrayed by an otherwise perfect girl. But instead of fighting about it like two dominant males would stereotypically do they use their friendship to get back at the girl.The representation of the R&B factor tends to be associated with extravagant displays of wealth and luxury, and this video is no exception, with jewellery, fast cars, big apartments and objectified women.
institutions
Collaborations between famous artists are always popular with record labels. record sales are boosted and the fame of the artist is also increased. And fans of both artists will purchase the track appealing to a wider varied audience. Both artists are signed with Jive records. And at the start of the video there is a clever promotion of R Kelly's Double tour, while on the phone Usher talks about his new fragrance release.
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analysis
there are lots of different types of shots used to emphasise the idea that the song and video is a conversation through song. Firstly the split - screen shot with usher in close-up and R Kelly, medium shot, are leaning back slightly away from the camera. Both artists are dressed in white presenting the case that they are to be seen as innocent perhaps in the video, connoting the switch in roles from women being played by men to the other way around.
BH
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