Evaluation Question 3

What have you learned from your audience feedback?

Here is a series of clips we filmed after a screening of our music video in front of an audience. We also filmed some of the audience reactions and here, we filmed some audience members and their response to the film and the questions we asked them about our film.
Here are the questions we asked each of our selected audience members:

1. How do you feel after watching the video?

2. What message do you think the video was trying to get across?

3. What do you think could be improved?

4. What was your favorite part of our film (if any)?

From question 1's response it seems the audience feel an emotional attachment to the music video and character (s) in it. The audience members do sympathize with the main character in our music video which reinforces the message and themes we are trying to portray in the video.

Question 2 shows that the messages we were trying to create through the narrative perspective of the music video are visible to the audience, which is one of the primary targets of the music video. The message that the audience notice  the most is that of the relationship between the character and his father which was one of the few main narratives of the video. 

Through question 3 we were able to understand how the video could be improved and what is essentially wrong with it. This is in my opinion the most important question because the criticism can help develop us as better film makers and primarily develop and improve our music video. The answer that was frequently raised was use of the same shots too often which i agree with, we should of taken more shots on more locations, perhaps with more narrative orientated shots.

overall I think our film did promote a message to the audience and the shots and locations worked well in the video to create n emotional attachment between the audience and the main character. But i do think our video could of improved with more varied shots and more use of narrative based scenes which will create a stronger relationship between the audience and character in the music video.

                                                                                                                             BH  

Evaluation question 2

How effective is the combination between your main product and ancillary task? 

 Here is a slideshow presentation on the links, similarities, themes and marketing relationships between each of my products and tasks to promote the album package 'Lego House'. this is including the Music video, Digipak, and magazine advert.


BH

Evaluation Question 1

In what ways does your promotion package for your album use, develop and challenge forms and conventions of real music videos?

Music Video

To us the most important component to our promotion package was the music video, it took the longest to plan and create, and is seen as the main part. In terms of sales in the music industry, music videos play major role in advertising and promoting new singles and tracks. So it was the most important part of the package to create.

 We had three directions to go with the creation of our music video, one was to make it solely a narrative based video, to make it performance orientated or a mixture of the two. With consideration that the mixture of the two sticks to the stereotypical conventions of a rap genre video, we went for this option. originally we planned for the video to be partially performance with different shots of the main artist rapping and the majority narrative, but the song lyrics portrayed little opportunity to make the video solely narrative based. We wanted to follow conventions like that of  the theory portrayed by Andrew Goodwin, that some typical forms and conventions for music videos is the relationship between lyrics and visuals.

We felt the best way for us to portray any message, like the themes and messages we did use in the final edit, would be through narrative and not performance, we managed to portray a poor relationship between the artist/character and his dad, his physical inability to write lyrics etc, which were all pointed out by the audience in the audience feedback. 

We stuck to the typical codes and conventions of the rap genre and it's videos but, with the element of pop and alternative genre through the Ed Sheeran chorus we altered from most primary conventions of typical videos of this genre. Such as the character not being set in urban looking environments and settings, but instead in typical town settings that most audience members can relate to, than being set in big city locations. The general attire of our main character conforms with that of the rap genre (hat, jacket, jeans etc) but the actions he performs isn't that typical of rap conventions.

Digipak

For the digipak I used a simplistic looking digipak theme, by having the cover white with Lego bricks that are in relationship with he album title bordering the image. 

My digipak design certainly challenges conventions of a typical rap cover. Usually the typical rap/pop CD cover contains the artist on the front or on the rap side, an urban theme shown through the  images or typography. I wanted a digipak that was simple and effective, by reinforcing the theme or title of an album like Jay-Z's Magna Carter Holy grail where he uses classical, historical artifact based images which are in relationship with the title, while keeping the simplistic element like AM.

Magazine Advert

My magazine advert is of both the artist's featured in the title track of the album, and main single Lego House. I have used both artists (Ed Sheeran and P Money) facing forward towards the camera. I have used themes from the digipak, such as the blue and red lines, symbolizing the artists performing in unison, and the white background. While using themes that are typical of Ed Sheeran as an artist including the paw and orange theme.

 My magazine does stick to the conventions of a typical magazine advert from similar artists. The ones i have researched before i designed the advert all contain the artist facing forward. Of all the components of my promotional package the magazine advert forms conventions of magazine adverts of similar genres and artists.

BH

Peer assessment

As a class each group sat down and watched each others music videos. we each had a single aspect to look at being either camera, mise en scene or editing depending on which group. Then everybody chipped in together with their comments and constructive criticism to help us understand from a media skills point of view,what was good, bad and could be improved.

We learnt that our strengths were the effects we used and the strong narrative or shots created. the most frequent point we could of improved on was the frequent use of same shots.

Media Showcase

For our audience feedback we had a media showcase to premiere all of the music videos and thrillers made by sixth form made by media study students. This helped us get an understanding of what the audience thought of our film and any criticisms or feedback they had towards it.

pictures and program provided by Liam Bowen and Jodie Philips

BH

Magazine Advert

This is the final version of my magazine advert. I have included both artists as each are equally important to the song and digipak. I have kept the theme of the red and blue line in the poster and added each artist either side of the line and put them in  similar effects to promote that both are equally important to what the poster is advertising. I used a large number 1 at the top as it catches the audiences eyes similar to the Kanye West poster i researched.

BH

Magazine advert development

I added a picture of both artist in my first draft with a plain white background and a banner-footer to the poster which is usual in conventions with posters. 

I then decided to change the colour of the background on one artist's side and he effect of the other artist because the poster looked more appealing.

BH