Artist and song research

The song we are creating a music video to is a Lego House remix originally a solo performance by Ed Sheeran, now a collaboration between Ed Sheeran and the rapper P Money. The song was originally acoustic guitar based but now features dub and other instruments. Ed Sheeran instead of performing the entire song only makes an appearance on the choruses.



P money was born on  the 8th of april 1989 in south London. He is a grime/rap artist who has associated with acts such as Wiley and dot rotten. P money isn't a huge artist on the music scene but he has a large fan base and is well known in the rap and grime community.

Ed Sheeran (born 17 February 1991) is an English singer-songwriter. Raised in Suffolk, he moved to London in 2008 to pursue a musical career. In early 2011, Sheeran released a collaborations Project, which caught the attention of both Elton John and Jamie Foxx. He then signed to Asylum Records. His 2011 debut album, +, containing the singles "The A Team" and "Lego House", was certified quintuple platinum in the United Kingdom.

GT, BH

Genre conventions

The music video we will be creating, 'Lego House by Ed Sheeran ft P Money' is of the rap/hip hop genre, and this genre has a few solid conventions in it's videos.

The main conventions of rap videos frequently involve money/wealth, expensive cars, guns and objectified females.

The objectification and sexualisation of females is a heavy theme. With the women appearing nothing more as back ground. Women are very rarely not in a rap video as the objectified female imply the rapper is wealthy, powerful and a 'bad attitude' being surrounded in women and womanising.

Money, fast cars and large houses are often shown to present their wealth, if they're not shown then their wealth is portrayed through other mise en scene objects such as guns and rich clothing.

Usuallly in rap/grime and hip hop vidoes the artist is shown as powerful by the low angle shots and perspective they're put in by the camera and editing. The artist usually raps at the camera looking down at the audience implying power and authority over the audience.

BH

Record Label

A record label is a brand/trademakr oor company ascociated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages  the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos. THe record label conducts scouting and auditioning for new artists they can take in and offer contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Major labels 1988–1999 (Big Six)

1. Warner Music Group
2. EMI
3. Sony (known as CBS Records until January 1991 then known as Sony Music thereafter)
4. BMG
5. Universal Music Group
6. PolyGram

BH